A modern classic. Augustus is a hefty sans serif that combines classical humanist elements and precise geometry. With racehorses and typography, lineage is everything, and Augustus is from good stock. Karl Frankowski paired the charisma of Morris Fuller Benton’s Eagle Bold with the flair of Zuzana Licko’s Dogma. The trained eye will detect a sprinkling of 19th century wood type in there as well. He named Augustus after Augustus Gloop, that alarming glutton of a child infamously expelled from the Chocolate Factory.